Blogs can be quite a great way to build traffic and leads to your insurance agency. The key is to create relevant and helpful content that meets the needs of the audience.
How-to articles undoubtedly are a common method to engage your insurance agency’s current clients, as they help them navigate common insurance jobs and problems. Examples include showing what type of protection is available for different types of property and how to use self-service websites to make renewal easier.
Getting experts to about a particular topic on your blog can provide a fresh perspective and add expert to your website. For instance , you might check with an insurtech company consultant to write a guest post about how precisely insurance technology has helped their business grow.
Adding wit to your insurance agency’s blog can add a person touch and create trust with readers. Whether it’s a story about mustache insurance or a photo of the office family pet, humor is generally a good way to determine a connection involving the brand and the reader.
Your e-newsletters are great place to market your insurance agency’s blog. You are able to link to the newest posts from your blog in the e-newsletters.
Using your insurance weblog to drive social networking engagement could also help the SEO initiatives. For example , you could share a blog post about how exactly to handle a number of types of liability brownsvilleclaimhelp.com/2021/07/14/generated-post-2/ claims in LinkedIn and promote it on your own social media pages.